The concept of in vitro Area Under the Concentration Time Curve (AUC) in drug discovery
In drug discovery, in vitro pharmacology studies are fundamental in assessing a drug candidate’s intrinsic efficacy (Emax,activation or Imax,inhibition) and potency (EC50activation or IC50inhibition) on its pharmacological (drug) target outside the cells (binding and inhibiting or activating the target’s activity e.g. enzyme and receptor assays) and inside the cells (functional assays such as cell division, growth, inhibition,…